Star review ratings are one of the simplest ways to use social proof in Google Ads. Here are the top 5 reasons why your business shouldn’t be using AdWords. This isn't a distortion. If you have an existing Google account, you can also use that to running PPC. Google Ads is probably one of the easiest and cost-effective ways to drive customers to your business. About This Gig. Grow your business with Google Ads. 1. Start now Learn more. Like we mentioned before, using your reviews in an ad with a snappy headline like, “See what others have said” is a great way to repurpose reviews. Searchers drawn in by the £4 a day rental offer might worry that such a low price comes with low quality; the reviews neutralize those worries and help build social proof. Utilizing Google Ads may be the best choice you make for your business. Go to Google Ads homepage and click Start now. The average cost-per-click (CPC) on Google Ads is $1 to $2 for the Google Search Network and less than $1 for the Google Display Network. Microsoft Advertising, previously known as Bing Ads, includes the search inventory of two other memorable search engines: AOL and Yahoo. The searcher clicks on your ad and is taken directly to your website where the embedded Google Reviews are. Full Screen. Use this tool to select interest categories so that the ads we show you are more related to your interests. Individuals use Google to look through 3.5 billion times each day. Rentalcars.com shows their 4.4 star rating from over 3,500 customers in this PPC ad example. Ads optimized for mobile Google can optimize the size of your ad units to automatically fit desktop or mobile, meaning there's more chance they'll be seen and clicked. I’ve been somewhat wary of new Google Ads features in the past here on the blog, and have warned that sometimes what Google labels as a panacea answer to a longstanding pain point is either more of an opportunity for Google than for you or not as complete of an answer as it seems at first blush. You can start by creating a Google Ads account. Step 1: Create a Google Ads Account. A Search Engine People study found that in the automotive industry, CPCs were 32.5% lower on Bing PPC than Google, and in the insurance industry, 59.2% lower. While Google Ads offers an impressive return on investment (ROI) of $8 for every $1 spent, many businesses wonder about the cost of Google Ads and how much they should spend on Google Ads. Of course, you know that with Google AdWords you’re paying for clicks. Call to get set up by a Google Ads specialist. 1 … akbarrahmat. Only pay for results, like clicks to your website or calls to your business. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Google aims to show you relevant ads based on your interests. If you’re a first-time user, then Google will … Note: This Google Ads Express review has been updated as of November 2017. Each search offers openings for you to get your image before more clients. In fact, the average cost-per-click on Bing Ads can be up to 70% lower compared to AdWords. I will review and improve your google ads PPC campaign. You Pay For Clicks. Though Yahoo, AOL, and Bing are used far less than their Google counterpart, they still have valuable users that can only be found on these engines and their syndicated search partners.